Facts tell. Stories sell.
People forget lists, but they remember stories. You don't need life-or-death moments. You need a moment where something changed, even a small one.
Four moves
Find
Every night, write down one moment from today that changed something.
Zoom
Find the 5 seconds where it flipped. Start close to that moment.
Relive
Hook first. Tell it like you're seeing it again, with dialogue and pauses.
Share
Validate, bridge, then share. Never one-up.
When to tell it
"I'm so tired, this test wrecked me."
"You think you're tired? I worked a 15-hour shift yesterday." Now it's a competition.
V"That's rough."
B"Tests can be brutal."
S"I remember a pop quiz where I blanked on my own name..."
Fill your bank
Stuck? Try your firsts, bests, and worsts. Keep it growing with Homework for Life (from Matthew Dicks' book Storyworthy): one line a night.
- First job, or first day at one
- First time you stood up for yourself
- Best win you've had this year
- Best day with your friends
- Worst moment that turned out fine
- Worst fail that taught you something
Shape one: before, the moment, after
Build one story, tell it to your camera, cut it in half, and tell it again.
- Hook: one line that makes them want to hear it
- Before: start close, skip the backstory
- The moment: what you saw, what was said, how it felt
- After: what changed
- The takeaway: no lesson? Don't tell it
Tell it this week
Tell your story to a real person using Validate, Bridge, Share. Keep it under 60 seconds after cutting it in half.
Want the version you can fill in?The PDF has the fill-in pages, trackers and a walkthrough video from me. Open it in your PDF app.
Download free guideDon't do this alone.
Get feedback on your reps and practice with guys working on the same thing.